When Ryan Emmons first visited the Waiakea Springs in Hawaii while vacationing with his family several years ago, he discovered a product that would soon revolutionize the bottled water industry forever and set new ethical and environmental standards in the food industry.
According to Crunchbase, now valued at over $10 million, Emmons’ Waiakea Water has grown 5,000 percent in just three years. Much of the company’s success has to do with its devotion to social responsibility.
Waiakea water is the first bottled water product to be certified CarbonNeutral®. In other words, the manufacturing of this product, including its bottles, releases no carbon dioxide into the atmosphere. Additionally, the bottles are made using completely recyclable materials. This is good news for consumers who had felt guilty about the negative effects that traditional plastic water bottles have on the environment.
Additionally, Waiakea Water has an impressive charitable initiative. Emmons teamed up with Pump Aid, the organization that provides fresh and clean drinking water to various underprivileged parts of the world. Each time that a customer purchases 1 liter of Waiakea Water, Pump Aid donates 650 liters of clean water to an impoverished region in need.
The water itself boasts some impressive qualities as well. The water comes from a region of Hawaii that sees tremendous annual rainfall. This high level of rainfall makes the water completely sustainable. Learn more about Waiakea Water: https://www.facebook.com/Waiakea/
The water also has many health benefits. Filtered through volcanic rock, the water picks up high levels of silica along the way. Silica is a mineral that has been found to have enormous health benefits. The water also has high levels of electrolytes and a high pH level, making it alkaline. Fans of the brand note that the water has a unique and enjoyable taste as the result of its nutritional content.
The enormous growth of the company over three years demonstrates the shift in consumer attitudes toward brands that exercise high standards of social responsibility. Thousands of food stores across the United States currently stock Waiakea Water. Due to high demand, Emmons is opening up a new manufacturing facility in Hawaii.