The name Roberto Santiago is a household one in Brazil’s entrepreneurship industry. He was born in Joao Pessoa. He also grew in the same city. Like any other toddler growing up, education was an essential part of his life. Roberto Santiago, therefore, enrolled for college at the prestigious Pio X-Marist College. Shortly after clearing his coursework, he thought that it was wise to pursue more courses by advancing his education. That is why he enrolled at the University Centre of Joao Pessoa. Because he loved the idea of continuing business studies, he majored in business administration. Santiago garnered extensive skills in business management and people skills.


Background Data


Straight from college, Roberto Santiago landed a job at Café Santa Rosa. From the Brazilian manufacturing company, he worked with like-minded individuals who committed their lives to growing businesses. Seeing that his associates devoted their time to elevating the business, Roberto Santiago was pushed towards exploring an independent business. That is how he established a cartonnage business. As the lead executive of the company, he ensured that the staff supplied the right products to suppliers and manufacturing companies.


Independent Business


Shortly into his cartonnage business, Roberto Santiago ventured into real estate. He was persuaded by the fact that Brazil’s real estate industry was growing at a fast rate. Therefore, he purchased land with the savings he had from his primary business. Keenly observing the business atmosphere of Brazil, Roberto Santiago noted that the city lacked a one-stop shopping mall that provided all essential needs under one roof.


Manaira Mall is Launched


In 1987, Roberto Santiago came up with the idea to establish a shopping mall. Because he had land in place, it was an easy venture to delve into. Therefore, he put a lot of work to develop a mall that would later be the major definition of his success. Mr. Santiago worked on Manaira Shopping Mall for about two years before launching it.


Manaira Shopping Mall seats on 75,000 meters of Joao Pessoa’s heart. Inclusive are 280 stores that include a theatre, rooftop, gaming area, financial institutions, college, gym and multiple shopping areas.


The Domus Hall


In the mall is a famous hall called the Domus Hall. It is on Manaira’s rooftop and has sufficient space to accommodate over 10,000 people. In it, people can host several activities including weddings, exhibitions, conferences, graduation ceremonies and concerts. What is more, the hall is air-conditioned, sound-proof and high-tech, making it comfortable enough to host the listed events.




Manaira Shopping Mall has additional entertaining options like the gaming area and the bowling arcade. There is also a movie room that is equipped with state-of-the-art equipment. It is clear that Manaira Shopping Mall is a leading business in Brazil. For those who aspire to start a business, Roberto Santiago is a perfect role model.