In May of 2016, renowned attorney Bruno Jorge Fagali was named Manager of Brazil’s Corporate Integrity Program, a division of the country’s advertising agency Nova/SB. Fagali’s primary responsibility is to ensure that the agency’s conduct complies with Brazil’s Anti-Corruption Laws, as well as other regulatory demands imposed by the Ministry of Transparency, Supervision, and Control. Fagali also oversees the training of corporate integrity teams in São Paulo, Brasília, and Rio de Janeiro.

After receiving multiple law degrees and his Masters in Law of the State from the University of São Paulo, Fagali eventually became the founding partner of Fagali Advocacy. His firm specializes in public, regulatory, and advertising law, with a focus on preventing acts of impropriety committed in public administration. In addition to managing his firm and the Corporate Integrity Program, Bruno Fagali serves as a coordinator for the Ethics and Advertising Agencies Commission of the Brazilian Institute of Business Law and Ethics.

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Fagali regularly posts law articles to his blog, Fagaspress, devoting most of his work to analyzing current trends in administrative and regulatory law. In his most recent article, he examines the likelihood that Brazilian courts will uphold a law banning the sale of additives designed to enhance the smell and flavor of cigarettes. On the one hand, previous legislation prohibits the “manufacture and . . . marketing of products and inputs in . . . violation of relevant legislation or of imminent health risk.” If the court views the cigarette additives as promoting a product with an imminent health risk, it may uphold the new law. On the other hand, policy concerns that restricting the legal sale of additives will create an uncontrollable black market may result in a contrary ruling.

Furthermore, less than a year after the anti-additive legislation was passed, Anvisa, Brazil’s National Health Surveillance Agency, approved 121 additives for cigarettes. Bruno Fagali’s work on these and related topics informs policymaking and increases public awareness of important issues. Fagali helps ordinary people understand the implications of complicated, bureaucratic administrations and decision-making. Given Brazil’s prolonged administrative struggles, Fagali’s services are timely and invaluable.

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